What the Buying Pattern Around AVer Actually ShowsAVer tends to enter the conversation at a particular point, not at the start. Offices typically discover it after something simpler has already been tried and found wanting, often in a room where standard lighting assumptions did not hold up.That pattern is worth paying atte… Read More

The Belief That Zoom Rooms and Teams Rooms Need Totally Different GearMost businesses treat this as a much larger decision than it needs to be, assuming Zoom Rooms and Teams Rooms each require their own dedicated hardware brand. That assumption does not hold up once the actual certification landscape is looked at properly.T… Read More

Three Strong Brands, One Decision That Is Not That ComplicatedAll three of these brands make competent video conferencing hardware. That is the honest starting point, because most comparisons pretend one of them is obviously inferior when the reality is closer than the marketing suggests.What actually matters is not brand p… Read More

The Pattern in How Offices Discover AVerAVer tends to enter the conversation at a particular point, not at the start. Offices typically discover it after something simpler has already been tried and found wanting, often in a room where standard lighting assumptions did not hold up.Recognising that pattern matters, since it … Read More

The Pattern Behind Most Video Conferencing PurchasesLook at how most offices actually go about this and a pattern shows up fast. A screen and a camera get sorted out before anything else does, and only later does anyone ask whether the room can actually hear what is being said. It is the wrong sequence, because the camera is rarely… Read More